The Creative lab report

AI is changing creative work—and it’s just the beginning.

Get the strategies you need to adapt and innovate, directly from my inbox to yours.

Here’s what you’ll get:

  • Design Trends: Stay ahead with the latest in AI-powered design and creative processes.
  • Brand Strategy: Learn how AI is reshaping branding and making it smarter.
  • Collaborative Examples: Discover how humans and AI are working together in real projects.
  • Real Guidance: Cut through the noise and get clear on how to use AI responsibly.Data Insights: Get practical, data-driven strategies to boost your work.


I'm Marcel Serrano, a creative director and graphic designer with over 15 years of experience crafting impactful brand identities and fashion prints. Driven by a keen eye for detail and a passion for pushing creative boundaries, I'm fascinated by the power of AI to elevate design and drive business results.

"AI is the new electricity.
Just as electricity transformed industries 100 years ago, AI will transform industries now."

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